Selling a season in Brazil to players who have never been

A training centre selling a season in Brazil to young players who have never set foot in the country.

The brief. Build a narrative that would make the centre worth travelling for — aimed at young players outside Brazilian football, the ones weighing up whether to spend a season abroad.

What I did. Part of the footage arrived in poor condition, so the first job was rescuing it: reprocessing video, stills and audio until the material would cut together at all. Then I widened the story past the pitch. A player choosing a season abroad is also choosing a city, so I researched the local culture and built the place into the piece alongside the training — what they would train in, and what they would live in.

The result. The centre has a film aimed squarely at the players it wants: young talent deciding on a season in Brazil, most of whom will see the place for the first time here.