Putting eighteen years of expertise on YouTube

Dra. Patrícia Telló has eighteen years in fetal medicine and a reputation to match, and had never made a long-form video.

The brief. Not a video — a starting point. Before anything was filmed we had to work out what the channel was for: who the audience actually is, who she is talking to, what the market already covers, and where she stands in it.

What I did. Strategy first, then themes, then scripts. Filming runs on a teleprompter so she can deliver a written script without losing the thread or the warmth. Every video is built to the same structure: a hook strong enough to earn the first seconds, development that opens loops and asks questions to keep people there, and a clear call to action at the end.

The result. Expertise on its own doesn't get found. She is building the part that does — visibility, search, and an authority online that matches the one she already has in the clinic.