Desire and erection aren't the same thing

A urologist's channel built from market analysis up, on the subjects men are least likely to type into a search bar.

The brief. Strategy before production. We analysed the market, settled where he sits in it, and collected references worth aiming at — all before a script existed.

What I did. Scripting and shoot planning came out of that strategy, and every video is built to a structure that holds attention: a narrative designed for retention rather than a talk that happens to be filmed. On subjects this delicate that matters more than usual — people are already uncomfortable searching for the answer, so nothing in the edit can give them a reason to leave.

The result. Videos on the channel have passed 24,000 views and brought in more than 500 subscribers.