Brazil's first woman making artisanal sake

Patty is the first Brazilian woman producing artisanal sake, which meant there was no existing story to borrow.

The brief. A drink most Brazilians have never tasted, made by someone with no precedent to point at. The narrative had to be built from nothing — and it had to work on four audiences at once: people who might book a workshop, people who want mentoring, people who want training, and people who just want to buy a bottle.

What I did. Planning first, then a set built to carry that story rather than a kitchen that happened to be free. The scripts are structured for retention: earn the interest early, hold it to the end. And the work didn't stop at the edit — I built the website, ran the shoots, filmed, cut, published, and managed the metrics afterwards.

The result. Visibility up, sales up, and event bookings arriving that weren't there before.