A health-tech startup, pitched for investment

A Portuguese startup introducing itself, and its founders, to the rooms where investment gets decided.

The brief. Smart Clinic AI builds software for running medical clinics — scheduling, patient conversations, faster procedures, support. The video had two jobs at once: explain a product to people who have never seen it, and introduce the founders in a way that makes the technical foundation behind it credible.

What I did. Almost everything on screen is generated or drawn from stock libraries — there was no shoot. The work was in making that serve a narrative instead of looking like a reel of assets: a structure that builds an argument, in English, for an audience outside Portugal.

The result. It's the asset they take into the room — used to present the company and its technical base in project applications and investment rounds, Portugal 2030 among them.