A brand animation, generated not filmed

Six seconds of brand for a construction and engineering firm, generated rather than modelled, and built to drop into the front of their videos.

The brief. Tridium works across several fronts of construction and engineering in Florianópolis, and wanted an animation it could reuse everywhere — one that represented the company and gave it a face that reads as current and technical.

What I did. Generated it in Google Flow instead of modelling from scratch, then graded it in Premiere, where colour and contrast do the rest. The direction matters more than the tool: the logo's chevrons read as part of the architecture rather than a graphic sitting on top of it, so the mark is built out of the same concrete, steel and glass the company works in.

The result. Tridium has a mark it can put in front of everything it publishes, and a look that says the company builds with current tools — which for an engineering firm is part of the pitch.